12 appointments with Alfa Romeo history at the Museum in Arese


Museo Alfa Romeo announces 12 “Backstage” conferences to celebrate the many anniversaries in 2023: from the 100th birthday of the Quadrifoglio to the 60th anniversary of Autodelta.

  • From the most famous chapters to the less explored, such as the production in Brazil and production relocations during World War II…
  • There will be no shortage of important guests, such as drivers, historians, journalists, and former employees who will share their first-hand experiences…

The Quadrifoglio, Autodelta, the Giulia Sprint GT, Giuseppe Busso, the DTM championship: these are some of the main topics of the series of monthly Backstage conferences in 2023, launched four years ago by the Museum in Arese to explore Alfa Romeo’s history through the items in the Collection that are preserved “backstage”.

The cycle starts in January with a day dedicated to the 8C Competizione, which has reached its 20th anniversary since its presentation at the Frankfurt Auto Show, and continue in February to mark another anniversary, the 40th birthday of the best-selling Alfa 33, one of the most-sold Alfa Romeo models of all time.

The spring will be characterised by three topics the entire Alfa Romeo Tribe cares deeply about: the 60th anniversary of Autodelta – the legendary racing division in Settimo Milanese and Carlo Chiti’s team – the 110th anniversary of Giuseppe Busso’s birth and the 30th anniversary of the unforgettable 155 that broke all records in the DTM.

In June, the event will focus on the Quadrifoglio: from the 1923 Targa Florio to today, from the track to the road, the symbol of Alfa Romeo’s sporting soul celebrates its first 100 years.

The conferences in July and August will deal with less explored topics, such as the heavy vehicles and Alfa Romeo’s production in Brazil, while the September event will be a homage to one of the most popular grand tourers: the Montreal.

One episode, in October, will be dedicated to the stylistic partnership between Alfa Romeo and Carrozzeria Zagato, while come November it will be time to celebrate another milestone: the 60th anniversary of the Giulia Sprint GT, the forerunner of a long generation of legendary Alfa Romeos. To close the year, one conference will be dedicated to Alfa Romeo’s history during the Second World War, when production was relocated from the Portello to other temporary locations.

As always, to enrich the stages of this journey through the brand’s more than hundred-year-long history, the Museum will count on the presence of former employees, historians, journalists, drivers, members of Alfa Romeo clubs, and other specialists invited to share their testimony and experience. A total of more than 80 special guests have given life to the 44 Backstage conferences held from 2019 to today, together with the hundreds of cars, prototypes, and exhibited objects, and archive photographs and videos from the Alfa Romeo Documentation Centre.

The conferences will take place at the Museo Alfa Romeo, in the Giulia room, and are free of charge for all visitors of Museo Alfa Romeo. In various cases, they will be preceded by parades and flash mobs on the Museum’s internal circuit in Arese.